World has decided to change its way of thinking. With so much social understanding towards clichéd statements like great ideas are more important than when executed. What actually has lost its meaning in all of this is the right form of judgment. Nothing on its own is too good to survive and usually useless unless planned and implemented to perfection with right objectives in right priorities. Today most of the businesses try to implement a fairly good (not a great one) without a clear perspective of the objectives and goals. The best examples of these are Facebook, and recently Twitter. How do you ever start a business (at least that is what the owners call it) without setting a price model for it? I understand that not all things are about money but it is the single most important thing that drives people today or at the least keeps them able enough to believe in whatever other goals they are trying to pursue. The businesses fail to realize that they may have started a project with the imagination of social benefit but it still has to deal with the world and employ people that live in it. No one’s going to give you a free pass to life just because you care for the environment. I believe a lot of people would disagree here saying why these people shouldn’t get the free pass considering they are doing a social good. This has always been the problems with societies and their spiraling down moral fiber. All of us have to realize that it is a duty to work towards social benefits and not the other way round. Don’t put people on pedestal just because they are doing their jobs instead provide them with the appropriate compensation. Once we start to appreciate people for even the normal things they do or which they are supposed to do societies try to change the standards of merits to standards of duty. And most likely this is how we change a duty based job to a merit for duty based job.
The new internet based startups like Twitter started without a specific plan to make money. Now that venture capitalists have invested millions into the company it still does not know how to make money. Twitter has to come up with ideas to and the newest one is to have a pro user accounts for a fee. How do you not ad support a service that talks about everything and everyone all the time? If you put Google ad sense like text based ads for every 5 posts a person writes, how do you expect to see Twitter make with just the clicks? I presume even if 5% of the people click on the ads it would be a lot considering a 131% increase in March alone in the memberships. Twitter still needs to make sure it has an official Twitter desktop application to run which does not compromise the user’s privacy and makes a profit doing so. A picture based ads display on the same would mean more revenue. Ad supported twittering would also account to a lot of revenue considering all the free users would be asked to choose a subject of choice they would receive ads on every 3 hours or so. How do not make use of a network that is so big and caters to almost all the population of all the psychographics.
My endnote – people hate making successful businesses. What other conclusions do you deduce when people act without a monetary incentive in accordance with their primary goals when you have hundreds of people working for you in a company accomplishing a goal someone else created for them? It is physically impossible to have people from all the economic ranges thinking like the founders or innovators when it’s not yours.
