World has decided to change its way of thinking. With so much social understanding towards clichéd statements like great ideas are more important than when executed. What actually has lost its meaning in all of this is the right form of judgment. Nothing on its own is too good to survive and usually useless unless planned and implemented to perfection with right objectives in right priorities. Today most of the businesses try to implement a fairly good (not a great one) without a clear perspective of the objectives and goals. The best examples of these are Facebook, and recently Twitter. How do you ever start a business (at least that is what the owners call it) without setting a price model for it? I understand that not all things are about money but it is the single most important thing that drives people today or at the least keeps them able enough to believe in whatever other goals they are trying to pursue. The businesses fail to realize that they may have started a project with the imagination of social benefit but it still has to deal with the world and employ people that live in it. No one’s going to give you a free pass to life just because you care for the environment. I believe a lot of people would disagree here saying why these people shouldn’t get the free pass considering they are doing a social good. This has always been the problems with societies and their spiraling down moral fiber. All of us have to realize that it is a duty to work towards social benefits and not the other way round. Don’t put people on pedestal just because they are doing their jobs instead provide them with the appropriate compensation. Once we start to appreciate people for even the normal things they do or which they are supposed to do societies try to change the standards of merits to standards of duty. And most likely this is how we change a duty based job to a merit for duty based job.

The new internet based startups like Twitter started without a specific plan to make money. Now that venture capitalists have invested millions into the company it still does not know how to make money. Twitter has to come up with ideas to and the newest one is to have a pro user accounts for a fee. How do you not ad support a service that talks about everything and everyone all the time? If you put Google ad sense like text based ads for every 5 posts a person writes, how do you expect to see Twitter make with just the clicks? I presume even if 5% of the people click on the ads it would be a lot considering a 131% increase in March alone in the memberships. Twitter still needs to make sure it has an official Twitter desktop application to run which does not compromise the user’s privacy and makes a profit doing so. A picture based ads display on the same would mean more revenue. Ad supported twittering would also account to a lot of revenue considering all the free users would be asked to choose a subject of choice they would receive ads on every 3 hours or so. How do not make use of a network that is so big and caters to almost all the population of all the psychographics.

My endnote – people hate making successful businesses. What other conclusions do you deduce when people act without a monetary incentive in accordance with their primary goals when you have hundreds of people working for you in a company accomplishing a goal someone else created for them? It is physically impossible to have people from all the economic ranges thinking like the founders or innovators when it’s not yours.

Sitcoms

The best part of a routine life is there is always a new episode waiting for you on the television set. It does not matter how pathetic the in-law drama or the crime solving all mighty multi-(sci-fi)-gadget-ed hero/heroin of the act is. It is what makes a regular-all-alike-daily life adventurous and audacious. No, I do not mean to support or justify the cons and pros of these sitcoms. But it merely provides the lonesome, less outgoing teen or too-tired-to-meet-her-gossip-friend housewife or the 9-to-5 working class metropolitan fatigue feeling cyborg with miniscule of entertainment. Is it really that hard for us all to believe that the people that work the whole day and have been following the same regime for the last few months find it relaxing to watch mindless and unfathomable sitcoms? There was a time I always wanted to know if people are really that childish to watch some in-studio sitcom posing to be a military campus or are they proven to be so much incompatible to distinguish between the funny and unjustifiably torturous mind shirkers or rather have gone completely insane so as to believe in a joint family with no aging members keeping useless secrets and problems to themselves just for the shake of completing thousands of continuous episodes that most of the time do not even follow the chronology of the events such as ‘death’. And I think I found these people aren’t insane or acting dumb or childish. They are simply trying to figure out a reason not to do anything else when you can mindlessly watch a play of words and characters that makes no impact whatsoever. There might be thousands of other explanations and reasons for people watching sitcoms but I prefer to believe that each one even though may provide a personalized rationality for these occurrences, they all are just making a effort to create a space and time block for their brains and/or minds to not work. So I realized this is mere an argumental discussion for the text book based definition for relaxation which eventually may lead to entertainment. Now the ‘relaxation-eventually-leads-to-entertainment’ expression might be too much for many. But over a course of time when your mind feels free of all the clutches that couple it with an over active brain it’s a basic form of relief. This relief is cost effective and refreshing like superior cup of brewing coffee. That leads us to feeling of being entertained rather than being only tranquilized or relaxed. Importantly so, people do not merely prefer their judgment on taste of high quality edutainment but just …do nothing and be peaceful. Another rational explanation I found to be realistically believable is that people tend to watch whatever the idiot box has to offer between their individually independent free time. By that I mean distinguishing the spectators with age, sex and other such differentiating analogies. Housewives and a lot of family men prefer the only free time to saas-bahu sitcoms i.e. 9 to 11 pm slot or the primetime. In fact the husbands fancy watching a decent or indecent English movie for that matter over the crappy sitcoms but they choose not to argue over worse or worst. However, with time, little do family men realize that they’ve been already addicted themselves to saas-bahu sitcoms. Kids are on the bull’s eye for Saturday and Sunday mornings with kiddie stuff which seemingly has changed and transformed to more religious – spiritual stuff. Grandmothers and local dialect fanatics have a mid-afternoon to evening slot that most of the time is a rerun of late primetimes that tend to be sing lullabies to the old ones. Now some channels do not provide preference; these are for the die-hards. The real geeky stuff is on all day, all time. National geographic, the animal planet, the history channel, the discovery channel or CNBC TV18, etc. constitute such demographic. No matter what the reason is, I realized its all with a specific rational argument on the watcher’s part. Steal of the deal is, sitcoms no matter which ones have found a way into our daily lives and are fixated such that they look no different that our routines.